Define the Market Honestly
Set geographic and audience boundaries before collecting inventory.
Field method: observe the real setting, document the relevant evidence, complete the assigned artifact, then record what changed after action.
Market Intelligence and Source Verification
A disciplined research method for building event coverage that is current, culturally grounded, geographically honest, and useful enough to trust.
Advanced6 lessons228 minutesApplied capstone
What you will be able to do
For: City scouts, researchers, destination teams, event editors, and market operators.
- Build a defensible city source map.
- Verify time, place, ownership, and recency.
- Measure coverage quality without inflating inventory.
Course syllabus
The app contains the full lesson frameworks, fieldwork prompts, deliverable standards, and private progress tracking.
Build the Source Graph
Discover official, institutional, community, venue, ticketing, and specialist sources.
The Verification Protocol
Resolve conflicting facts and publish only what the evidence supports.
Quality, Duplicates, and Recurrence
Separate unique experiences from ticket variants, stale repeats, and synthetic noise.
Cultural and Language Review
Ensure names, categories, copy, and assumptions make sense to residents.
Coverage Operations and Freshness
Run refresh, expiry, gap detection, and escalation without wasteful polling.
Prove the work in the field.
Deliver an auditable market launch packet for one city: source graph, verified event set, gap analysis, cultural review, and refresh plan.
Course completion is self-reported learning activity. It is not a university degree, professional license, or safety credential.
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